1. Earns points on every stay
After check-out, Guest Club automatically calculates points from the stay value using the rule set by the property. For example, 10 points for every €100 of accommodation revenue.
Guest relationship platform for RoomRack hotels
Turn every guest into your next direct guest.
Every night your guest spends somewhere else started with a booking you already won once. Guest Club gives that guest a reason to come back, and to book direct when they do.
RoomRack and your guest relationship, in one clear flow.
Returning guests
34%
Guest wallet
2.320Gold
76% to the next level
Tier benefit
10%
stay discount
ActiveAfter check-out
Points and wallet update
Return campaign
Targeted direct booking offer
Guest relationship360°
360
Guest 360 view
Ready for the next booking
The connection at a glance
Guest Club connects to RoomRack, without duplicate work.
Reservations and stay data move automatically, while every webhook is verified before Guest Club updates.
Data source
RoomRack PMS
Reservations, stays, check-outs
API
Secure two-way connectionSecure bridge
RoomRack connection
Key and environment checks
Signed webhook
Verified eventCommercial continuity
Guest Club
Points, tiers, benefits, return
01
RoomRack sends the event
After check-out, Guest Club receives only the necessary data.
02
Guest Club does the rest
It calculates points, updates the guest and keeps the relationship active.
The relationship in motion
From check-out to the next direct booking.
See how the wallet updates, the tier activates and the next commercial action appears for the hotel.
Guest Club · Relationship workspace
Guest wallet
1,840
points
Member · Room 214 · 3 nights
Progress to Gold62%
Tier benefit
7% stay
Return campaign ready
Active
Gold reached, 10% stay discount is now visible
- Member revenue
- €118k
- Repeat rate
- 31%
- Direct share
- 58%
How it works
Three steps to get started
01
1. Connect RoomRack
Your property is linked over a secure API with signed webhooks. No migration, no export files, no change to how the front desk works.
02
2. Answer six questions
Programme name, participating properties, how guests earn, membership levels, benefits, launch date. The wizard writes the rest.
03
3. Guests start earning
From your activation date, completed check-outs award points automatically. Historic stays are ignored unless you choose otherwise.
Guest Club reads reservation events from RoomRack and owns everything about the guest relationship. It never writes back into your PMS operations.
Points, levels and benefits
A simple path that brings guests back
Guests can always see what they earned, how close they are to the next level and what they can use on their next stay.
2. Moves up through their total progress
Points collect in the digital wallet and the guest is upgraded automatically when they reach the next level threshold. They can always see how far they have to go.
3. Uses benefits with real value
Each level can include stay or extras discounts, late checkout and rewards. Benefits appear in the wallet, giving the next direct booking a clear reason.
Properties control the earning rules, level thresholds and benefits, and can change them without changing the front desk's daily work.
Guest journey
What the guest actually experiences
01
Books direct
They see a reason to book on your site: member rate, benefits or a reward they are close to earning.
02
Checks out
Points appear in their wallet within minutes. No card to carry, no app to install.
03
Gets recognised
A digital membership card shows their level, balance, benefits and how far they are from the next tier.
04
Comes back
A reward they already own is a stronger argument than any discount from a booking site.
Feature overview
What the platform includes
Points and rewards
Earn rules per property, reward catalogue, redemptions with a full audit trail.
Levels and percentage benefits
Automatic upgrades with clear stay and extras discounts, visible to both the guest and the front desk.
Guest wallet and digital card
A mobile membership card with balance, level progress, available rewards and the guest's active discount.
Automation Center
Build simple When... then... journeys for level changes, birthdays, inactive guests and points expiry.
Campaigns and AI insights
Template-based emails, safe delivery states and plain-language suggestions for who to contact next.
Executive analytics
Repeat rate, member revenue share, lifetime value and direct-versus-OTA on member stays.
Guest preview and setup guide
See the experience exactly as the guest sees it, then go live with a clear six-step setup guide.
Team invitations
Invite reception and managers by email with a short verification code and role-based access.
Pricing preview
Priced per property, not per guest
Starter for a single independent hotel, Professional for groups and collections that share one club, Enterprise for large portfolios with custom governance. Unlimited members on every plan.
Priced per property. Unlimited members on every plan.
Starter
€99
per property / month
For one independent hotel that wants regulars instead of strangers.
- Unlimited members
- Points, levels, benefits and rewards
- Guest portal and digital membership card
- Email campaigns
- RoomRack integration and monitoring
Professional
€79
per property / month
For groups and collections that share one club across properties.
- Everything in Starter
- Shared wallet across properties
- Executive analytics and AI insights
- Automations and identity merging
- Role-based team management
- Priority onboarding support
Enterprise
Talk to us
tailored
For large portfolios with custom governance and reporting needs.
- Everything in Professional
- Dedicated integration review
- Custom roles and audit exports
- Onboarding for every property
- Service level agreement
- Named account contact
Common questions from hoteliers.
- How does Guest Club connect to RoomRack?
- Through a secure API and signed webhooks. The connection is configured per property and transfers only the data Guest Club needs for guests, stays and check-out events.
- Does the team have to add points manually?
- No. Once check-out is recorded in RoomRack, Guest Club calculates and awards points automatically using the property's rule, for example 10 points for every €100.
- What happens if the connection drops temporarily?
- Events are queued and retried automatically. RoomRack and front-desk operations continue normally, while failures are surfaced for monitoring.
- When do guests see their points?
- After check-out is successfully recorded, usually within minutes. If a stay is cancelled or reversed, the related points are reversed with a visible transaction.