Guest Club
One programme per organisation, shared across every property you choose. Name it after your brand, not after the software.
Guest Club · Hotel workspace
The guest club itself
Points
Earn rules per property and per stay value. Award on check-out, reverse on cancellation, expire on your own schedule or never.
Rewards
A catalogue of things you can actually deliver: a free night, late checkout, a dinner, a room upgrade. Each with a cost in points and a redemption record.
Level benefits
Attach a clear stay discount, extras discount or practical privilege to each level. The guest and front desk see the same promise.
Membership levels
Tiers with clear thresholds. Upgrades happen automatically the moment a guest qualifies, and the guest is told why.
The guest side
Guest wallet
One balance across every participating property, with the full history of how each point was earned.
Guest portal
A mobile-first page where guests see their level, balance, benefits, rewards and stay history. No app to install.
Digital membership card
A premium card view designed for a phone screen: level, progress to the next tier and what they can claim today.
Referrals
Members can bring the next guest, and the referral is tracked to the stay that results from it.
The commercial side
Campaigns
Template-based emails to a defined segment, with honest delivery states, including a clear 'queued, provider not configured' rather than a fake success.
AI insights
Written recommendations in the owner's language: which guests are slipping away, which reward nobody wants, where a small change compounds.
Analytics
Repeat rate, member share of revenue, guest lifetime value and direct versus OTA on member stays.
Automation Center
Simple When... then... journeys: when a level is reached, when a guest hasn't returned in 12 months, or when points are about to expire.
The operational side
Multi-property
Add properties as you grow. A shared wallet across the group is a setting, not a migration.
Team and permissions
Invite the front desk with the access they need and nothing more.
RoomRack integration
One integration record per property with connection status, sync history, webhook log, credential rotation and disconnect.
Monitoring
Webhook success rate, retry queue and dead-letter events, visible to whoever is accountable.