A balance is unfinished business
A guest with 1,400 points has something to lose by staying elsewhere. A guest with a discount code has nothing.
Guest lifecycle
Repeat guests
More guests who come back
Most independent hotels have a repeat rate they have never measured. Guest Club measures it, then gives the guest a concrete reason to raise it.
Recognition on arrival
The front desk sees level and benefits, so a returning guest is treated like one without anybody memorising names.
Contact you are allowed to use
Members give you a direct relationship and consent that no intermediary can take away.
Direct bookings
More direct bookings
Benefits only apply direct
Points, levels and rewards are earned when the guest books with you. That difference is easy to explain on your own site.
The second stay is the winnable one
The first booking may be discovered on an OTA. The second one is yours to lose.
Measured, not assumed
The dashboard shows direct share of member stays so you can see the shift instead of hoping for it.
Retention and revenue
Where the revenue difference shows up
€75
Typical commission avoided per shifted 3-night stay
38%
Example repeat-guest rate shown in the owner dashboard
51%
Example member share of room revenue
Illustrative figures from a sample property. In a demo we replace them with yours.
How implementation works
01
Week 0
Connect the property, set the activation date, import guests and reservations.
02
Week 1
Launch the club, brief reception in one sentence, add the member benefit to your booking page.
03
Month 3
First measurement of repeat rate and member revenue share, and the first targeted campaign.