Guest loyalty
Why most hotel loyalty programmes quietly fail
It is almost never the reward. It is the twenty minutes a week nobody has.
2026-07-14 · 6 min read
Guest loyaltyDirect bookingsRevenueHotel marketingGuest experienceAIHotel technology
Revenue
How to calculate what a repeat guest is really worth
A worked example with room rate, stay length, commission and acquisition cost.
2026-07-02 · 7 min read
Direct bookings
Shifting bookings direct without starting a price war
Rate parity does not stop you from making the direct channel better.
2026-06-18 · 5 min read
Guest experience
Guest recognition when you cannot remember everyone
Personal service is a data problem once you pass a few hundred guests.
2026-06-04 · 5 min read
Hotel marketing
Filling shoulder season without training guests to wait
Public discounts teach the market to delay. Targeted offers do not.
2026-05-21 · 6 min read
AI
What AI is actually useful for in a hotel, and what it isn't
Not chatbots. Noticing the patterns nobody has time to look for.
2026-05-07 · 6 min read
Hotel technology
Choosing hotel technology that will still be there in five years
Integration behaviour tells you more about a vendor than the feature list.
2026-04-23 · 7 min read
Guest loyalty
Designing membership levels a guest can explain to a friend
If your tiers need a table to understand, they are already too complicated.
2026-04-09 · 5 min read
Hotel technology
One guest, four records: the duplicate problem nobody budgets for
Duplicate profiles quietly destroy loyalty programmes from the inside.
2026-03-26 · 5 min read
Revenue
The four numbers that tell you a guest club is working
Members enrolled is not one of them.
2026-03-12 · 6 min read